Ed Normand is the founding partner of Normand PLLC, bringing over 30 years of experience in complex class actions, product liability, and complex litigation. Specializing in consumer class action cases, Ed represents clients across the United States and globally, tackling issues such as insurance disputes, contractual disputes, and privacy violations. Known for his rare combination of a sharp legal mind and street smarts, Ed’s background is as inspiring as his career. Growing up in a tough neighborhood called Rogue City, he became financially independent at age 15, working various jobs, including as a dishwasher, to support himself through college and law school. Ed’s academic achievements are impressive, having passed the CPA exam at 21 and graduating with high honors from the University of Texas School of Law, where he was named to the Order of the Coif and served as Clerk of the Chancellors.
Before establishing Normand PLLC, Ed gained invaluable experience in general tort and medical malpractice cases under the guidance of the late Al Cone, a foundational figure in Florida civil trial law. He spent 23 years as a partner at Wooten, Kimbrough, and Normand, a law firm renowned for trial excellence in Orlando, Florida. In 2014, Ed founded Normand PLLC to focus on complex litigation, primarily consumer class actions. With a fervor akin to Robin Hood, Ed has dedicated himself to righting wrongs and reclaiming what is unjustly taken from consumers by powerful corporations. Over the past seven years, he has secured multi-million dollar recoveries for consumers and forced major corporations to change their business practices. Ed’s relentless pursuit of justice and commitment to improving the world underscores his remarkable career and the mission of Normand PLLC.